Privacy Policy

1. Who We Are

InYouGo is operated by InYouGo Group Limited, a company registered in England and Wales under company number 16665401.

Registered office: 27 New Dover Road, Canterbury, Kent, UK, CT1 3DN.

You can contact us at privacy@inyougo.com.

Our Role Under Data Protection Law

Our role varies depending on how you interact with our services:

• InYouGo Website and App: When you use the InYouGo website or mobile app directly, create an account, or purchase tickets, we act as the Data Controller for your personal data.
• Branded Booking Flows: When you purchase tickets through a venue's website that uses our embedded booking technology (including custom domains), we act as a Data Processor on behalf of the venue or event organiser, who is the Data Controller. The venue's privacy policy will also apply to your transaction.
• Account Creation via Branded Flows: If you choose to create an InYouGo account while using a branded booking flow, you become a direct user of InYouGo, and we become a Data Controller for your account data alongside our role as processor for the transaction.
• Imported Ticket Data: Some of our venue partners share ticket information with us. If you create an InYouGo account and choose to link this data, you are electing for that information to be associated with your account, at which point we become a Data Controller for that data.

2. The Information We Collect

We collect and process the following types of information about you:

a. Information you provide directly

• Account details (name, email address, phone number, password)
• Payment details (via our secure payment processor)
• Billing and delivery addresses
• Preferences and saved events
• Support enquiries and communications

b. Information we collect automatically

• Device information (model, operating system, unique identifiers)
• Log data (IP address, browser type, time zone, app version)
• Usage data (pages viewed, tickets purchased, interactions within the app)
• Cookies and similar technologies (see Section 9)

c. Information from third parties

• Ticketing partners, venues, or event organisers
• Payment processors (e.g. Stripe)
• Marketing and analytics providers (e.g. Google, Meta, or others)

3. How We Use Your Information

We use your personal information to:

• Create and manage your InYouGo account
• Process ticket purchases and provide access to events
• Send confirmations, digital tickets, and service notifications
• Provide customer support
• Personalise your experience and recommend events
• Prevent fraud and maintain platform security
• Comply with legal and regulatory obligations
• Send marketing communications (where you have consented or where we have a legitimate interest)

4. Lawful Bases for Processing

We rely on the following legal bases under the UK GDPR:

• Contractual necessity – to perform our contract with you (e.g. ticket sales, event access)
• Legitimate interests – to improve services, prevent fraud, and market similar products
• Consent – for marketing communications and cookies (where required)
• Legal obligation – to comply with applicable laws (e.g. financial or fraud prevention requirements)

5. Sharing Your Information

We share your information only when necessary and with appropriate safeguards:

• Event organisers and venues – to fulfil ticket bookings and manage entry (see details below)
• Payment providers – for secure processing of payments
• Service providers – such as cloud hosting, analytics, and customer support tools
• Legal or regulatory bodies – where required by law
• Affiliated companies – within the InYouGo Group for internal administration

Data shared with event organisers and venues

When you purchase tickets, we share the following information with the event organiser and/or venue:

• Your name
• Your email address
• The tickets you have purchased
• Your seat or section (where applicable)

This information is shared solely for entry management purposes, including verifying your ticket at the door and managing venue capacity. Attendance status (whether you have checked in) is recorded when your ticket is scanned at the venue – this data is not sent by us.

We do not share your email address with event organisers or venues for marketing purposes.

Following shows and productions

When you choose to follow a show or production on InYouGo, you consent to receive marketing communications from that show's producer. However:

• The producer sends communications through the InYouGo platform – they do not receive your email address directly
• You can unfollow or unsubscribe at any time through your account settings
• This feature is managed and powered entirely by InYouGo

We do not sell your personal data.

6. International Transfers

If we transfer your data outside the UK (for example, to service providers in the EEA or US), we ensure that appropriate safeguards are in place, such as adequacy regulations or standard contractual clauses approved by the UK Information Commissioner's Office (ICO).

7. Data Retention

We keep your data only for as long as necessary for the purposes described above, including:

• Account data – for as long as your account remains active
• Transaction data – for up to six years to comply with legal and tax obligations
• Marketing preferences – until you withdraw consent or unsubscribe

8. Your Rights

Under UK data protection law, you have the following rights:

• To access the personal data we hold about you
• To correct inaccuracies
• To request deletion ("right to be forgotten")
• To restrict or object to processing
• To withdraw consent (for marketing or cookies)
• To request data portability

To exercise any of these rights, contact privacy@inyougo.com.

You also have the right to complain to the Information Commissioner's Office (ICO) at www.ico.org.uk.

Account Deletion

If you wish to delete your InYouGo account and associated personal data, please email support@inyougo.com with your request. We will process deletion requests in accordance with applicable data protection law, typically within 30 days. Note that we may need to retain certain data for legal or legitimate business purposes (e.g., transaction records for tax compliance).

9. Cookies and Tracking

We use cookies and similar technologies in connection with our Services. For detailed information about how and why we use these technologies, and the choices available to you, please see our Cookie Policy.

10. Children's Privacy

Our services are not intended for children under 16, and we do not knowingly collect their personal information. If you believe a child has provided data to us, please contact privacy@inyougo.com and we will delete it.

11. Security

We take appropriate technical and organisational measures to protect your information, including encryption, access controls, and secure storage. However, no online system is completely secure, and you use the Platform at your own risk.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above and, where appropriate, notify you through the app or by email.

13. Contact Us

If you have any questions about this policy or how we handle your data, contact: